Archive for August 20th, 2006

The Promo madness

the promo madness

There is a word in German that is called “hibbelig”. In fact its a colloquial word for being nervous, agitated, anxcious. Just picture a hyperactive five year old on a sugar induced high and put that state of mind in a mid-thirties woman desperatly trying to surpress the feeling. Thats how poor middle european Bollywood fans feel at the moment. We usually don´t have access to TV stations like MTV India or even B4U. And most don´t even have the new movies in cinemas as they are only playing in very few theatres in big cities like Berlin, Munich, Zurich or Vienna. So we roam the net for any glimpse of upcoming films like KANK or Don. We hound webstores like nehaflix. And if the tension gets to much we even try to get the odd bootleged DVD at a local indian grocery store (and feel bad for doing so).

The year 2006 is a good year for fans so far and one where fans are held in a constant state of being “hibbelig” . All the big stars have had movies released. We got to see Aamir, Kajol, Saif, Preity, Hrithik, Rani and SRK back on the screen. We´ll got/get movies with AB 1.0 and AB 2.0 (© Filmiholic - I love the abreviation) We´re standing a good chance to get some decent work from Sanjay, Salman and Akshay. We had Rang de Basanti. Fanaa (though that has not been played here yet). Krrish. Omkara.

And Bollywood now plays very well with the promo machinery. Websites. Teaser. Songpromos. First looks. Spoiler. The whole spiel.

The weeks before August 11th where frantic on our side of the blogosphere. Whenever a new promo showed up or new stills, comments on various blogs and threads on boards where buzzing. Then it became clear that we wont have KANK in cinemas anytime soon here and I for myself lost some interest. And I lectured myself to not get so hyped up for a movie. Because when I finally get to see it I will be totally spoilered anyway (yeah, I know I just could resort to not read the spoilers but - please - no self-restraint here on my side of the computer screen). So hope was there that one would finally find some peace of mind.

Enter Faran Akhtar and the Don promos. And YashRaj with D:2. And Jaan-E-Mann. And Guru. And Eklavya. Then there are movies I´m dying to see but at least don´t get too worked up in advance like Munnabhai 2, Kabul Express, Babhul or Pyaar Ke Side Effects. And as far as it seems next year does promise to pick up where this year left off with Salaam-E-Ishq or Jhoom Barabar Jhoom and the list goes on and on.

So here I´m sitting in front of my powerbook, working on our companies new brochure, taking a short break to see if the guys at naachgaana posted some not to be missed news. And wham. New Don Song Promo. First Jaan-E-Mann teaser. What? No link? New tab in Firefox. YouTube. Damn. Not Found. Hmm. Heartrate increases. Dig deeper. Molodezhnaja Forum. Nope. Hardcore-Fan-Forums. YESSSS. Gotcha. Short breather. Heartrate goes back to healthy maximum. Watch promo. Squeee. Cant stay seated. Get up. Open fridge. Close fridge. Sit down back again.

Pathetic. Naa. Not really. I have a live. A great one to be precise. But I´ll get hyped nonetheless. So what.

the promomadness continues

Thats simply what we have to put up with. Loving movies from an industry thats not featured in every mainstream media here. And you know what? I would not miss it for the world :-)